Pasithea unlike most brands, has the ability to thoroughly monitor their supply chain and operations because production and sourcing takes place Tanya Jain’s home town Gujarat (India). This also reduces the company’s carbon foot print.... I have worked with multiple multinational brands and have always had a problem with the way factories treat their workers. While there are people running a brand seamlessly from their perfect offices, people in these production facilities aren’t treated fairly. Pay, working conditions and other factors are only a few issues that need to be tackled.
This is where a lot of ethical brands get it wrong, they choose to make the trade-off between fashion and fit for the ethical criteria time and time again. I think there is a middle ground, an approach that is considerate of the planet and people however, it doesn’t sacrifice the “fashionable” criteria of fashion.... Continue Reading →
With SIKA, my goal has always been to prove that it is possible to run a self-sustaining clothing line and manufacturing business which has social and environmental principles at its core - paying fair wages, providing needed social services, a pleasant place of work and a commitment to limit its environmental impact. We work specifically with women in Accra (Ghana) as they are the main breadwinners of the families we interact with in the Ghanaian community.
Reality hit me when I took a Buying and Merchandising unit at University - it was like being slapped in the face with a wet fish! I wasn’t a smart shopper, I was every fashion retailers dream customer. The big red sale sign that says “Up to 70% OFF” is an illusion. Here's what actually happened...